Upon a number of people hitting up my email, requesting I post some “knowledgeable” mixtape/hip hop information and thoughts on the Rapmullet main page this is my new section. I’ll be posting the older editorials in this section too.
With that said, let me say that I do not claim to be an expert when it comes to mixtapes or hip hop. I know my history and I study the in’s and out’s as well as having had minor success with Dimez in dropping mixtapes over the years. Going back to our first mixtape “Handle The B.I.” which we dropped in 1997. We opened our first mixtape shop in the fall of 1996 with a bunch of stock from Harlem Music Hut, a 1 to 3 Telex machine, about four double tape decks and quite a few stacks of money. It was a blessing to have been around back then, learned how the business worked at that time and seen how things have evolved till now. Anyway….
This time I’m gonna tackle the “logo” issue and the back of your mixtape covers. This is not directed at any particular person place or thing. I understand about wanting to show support for others that support you by placing a logo on a mixtape. But…
I can sum it up for your in three words: FUCK A LOGO! Seriously. I remember a time when DJs would hit us up and go “if I put your logo on the back of the cover will your review it?” Hahaha. I never gave a fuck about a logo on the back of a mixtape cover and here’s why.
This tiny logo on the back of your mixtape does very little for me. I’m just being honest. “What about branding Chew” you say. That’s not effective branding my friend. Effective logo branding is having you’re logo showing during super bowl Sunday, in Times Square, or a more attainable source, a simple full page layout in a magazine that matters and has a circulation the size of XXL. That’s where you want your logo seen. Shit, Justo, at the 8th Annual Mixtape Awards showed the Rapmullet logo throughout the award show in the rotating screen above the stage. THAT was effective branding and it even was an old RM logo at that. But best believe every DJ that night who didn’t know about us, did after the show. Mutha fuckin effective branding. Justo did that on the strength too, may he rest in peace. He truly was mixtapes biggest fan.
So maybe you think you’re making out on the deal because you add a logo and a site or some other form of promotion will put your mixtape up for free or download or both or “mention” it to their readers. To that I say…if you are really doing your thing (which is where you want to be) those things will be done without even mentioning a logo on a mixtape cover or a favor for a favor.
Now with that said, what do you do with that space on your back cover? You use it for YOU!! It’s your cover for Christ sake, you should be promoting you!! Most of you don’t have a proper home base with shopping carts ect so we’ll go the grass routes way. Hows this. Instead of 12 logo’s (that will make your designer loose his mind finding room to place) you give the fan (the person who paid for the mixtape) a simple sentence similar to the below one.
A Message from DJ Pootits:
“Thank you for purchasing my latest mixtape. If you would like to receive other mixtapes as well as free promotional projects please email me directly at firstname.lastname@example.org ”
So you’re gonna tell me that your email is already on the back cover. Congratulations. The thing is that sentence above speaks directly to the fan and when they email you…you treasure that connect. You compile that list of fans and you treat them better than anyone else when it comes to your mixtapes. You drop a new mixtape who do you email first? Your list of fans. Give them the opportunity to cop before anyone else. Before your stores, before your websites list…everyone. That is how you build a successful fan base in 2008. You send them free shit, download links ect… you OVER DELIVER to your fans and they will reward you with loyalty.
The main message in this post is to be thinking outside the back cover box. Get creative and you will be rewarded and “gasp”…maybe even a trendsetter. You know that thing a DJ is supposed to be?
Till next time people…may your back covers be free from logo’s and full of potential.
LevarMTM | November 14, 2008 1:03 AM | Reply
Good point Chew. Thanks for the info. Something to think about.
djcc | November 14, 2008 4:20 AM | Reply
wouldnt ya know it… the day after i get a sponsorship from mcdonalds southern style chicken sandwiches…and i cant even put the golden arches on my cover now…
atleast i can still wear the windbreaker to church
DJ Chong Wizard | November 14, 2008 5:48 AM | Reply
I would of never heard of Rap Mullet if it wasn’t for DJ Rondevu putting yalls website link or logo on the inside of his mixtape cover…
Klock | November 14, 2008 6:23 AM | Reply
IN YO FACE CHEW!!!
IN YO FACE!!!
OH MY!!!!!!!!!!! | November 14, 2008 8:46 AM | Reply
See this is what i’m talking about man knowledge being given and issues in the mixtape game being discussed. Thanks alot Chew for this. My take on the logos is basically to support who supports me really, but the comment about the fan info is duely noted sir!!
djgspot | November 14, 2008 9:08 AM | Reply
man, i’m not mad at this. before i started getting my shit online and in a few stores, thats exactly what i did. i think i may have to go back to those days. good shit!!!!
dj poo tits | November 14, 2008 5:21 PM | Reply
Chew | November 14, 2008 8:33 PM | Reply
Thanks people. I hear you Chong. I just want cats to start utilizing everything they have to win. logo’s are great and all but other things could be used better in that spot. It’s like when CC gets a plate of wings…yea he could throw the bones away but that would be a waste…ya dig? lol
djcc | November 14, 2008 9:28 PM | Reply
DJ Nice | November 17, 2008 2:09 PM | Reply
My team “Crack City” logo is on there and were not a DJ Crew and didn’t produce anything on this tape … lol shout to Illmatic though
Real Issues Please | November 24, 2008 4:14 PM | Reply
http://i33.tinypic.com/v4c8b4.jpg Really guys… Slow go? Ain’t this your tape?